Integrated Multichannel Marketing Study

Convio’s latest research, Integrated Multi-Channel Marketing, evaluates the multi-channel evolution of 123 nonprofits through an online survey and in-depth interviews. The study focuses on key metrics, best practices, strategies and priorities to reveal the key success factors for integrated communications.

Key discoveries include:

There is broad consensus that an integrated approach makes sense
Organization size and integrated marketing sophistication do not correlate
Online marketing’s contribution varies greatly
Systems, technology, and leadership to support integration are integral to success
The right metrics are critical
Download the study and see how nonprofits of all sizes are making the move to multi-channel fundraising.

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Exclusive Research: Integrated Multichannel Marketing Study

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