The Art & Science of Multichannel Fundraising, Chapter 1




























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The Art & Science of Multichannel Fundraising, Chapter 1

Competition for donor dollars is increasing, and so are the ways your supporters expect to communicate with you. As communication channels and technologies become more sophisticated, even traditional fundraising practices are evolving.

The Art and Science of Multichannel Fundraising is an authoritative guide to navigating today’s changing donor landscape. Chapter 1, authored by Convio, provides a sneak peek and a wealth of multichannel best practices, such as:

  • How to find the “right” mix of channels for your supporters
  • Why direct mail and telemarketing are alive and well
  • The best ways to listen to your supporter networks
  • Why your website is the best source for list-building

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The Art & Science of Multichannel Fundraising, Chapter 1

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